Stop using the words “guilt-free” to advertise food products.

Have you ever read a product label and seen “guilt” among the ingredients? Probably not. Because guilt is not an ingredient.

Food guilt isn’t the result of the food itself. It’s the result of a disordered relationship with food on an individual and/or societal level.

If you are selling a product that is supposed to be healthy, why market it with unhealthy messaging?